About me

Where I'm based



Languages (3)







Things I enjoy





Furniture making



Me in a few words

Hi, I am Sebastian, a Berlin-based Product Designer, originally from beautiful Melbourne, Australia.

I have taken an interesting journey to becoming a UX/UI designer, from my accounting and commercial law studies to working in a bank, marketing, and then eventually finding my way into the wonderful world of UX design.

In my life working in a bank, I decided that copying and pasting things all day was not my style. So I built a tool that copied things for me.

From a young age I always loved taking things apart and putting them back together again. I always tried to understand all the moving parts, sometimes I broke the things that I took apart. Now I don’t. In essence:

I was a product designer before I even knew what a product designer was.

I specialise in:

UX/UI Design

Product Strategy

Information architecture



Usability testing

User research

Product management


User flow mapping

UX Writing


Content Strategy

Design thinking

Want to talk about your next project
or learn more about how I work?

If you want to collaborate on crafting amazing experience for real people – feel free to contact me.

I am available for freelance projects and full-time employment.

NOTE: If you are a charity or not for profit organisation, I can conduct a free UX review for you. Simply send me a message with the subject "UX Review" and I will get back to you ASAP.

My life in icons:

Coffee: Minimum of 3 per day

Travel: 30 + countries

Languages: German and English

The great outdoors: You'll find me in a forest or in a lake when I'm not working.

Woodworking: Buying furniture is fun, but making it is even better


Things that are
important to me in Product Design

Solving problems - Products are made to solve problems, otherwise you are most likely looking at a piece of art. Whether it is increasing conversion, improving revenue or simply enhancing usability and experience for users, design should solve problems. I believe wholeheartedly in solving problems, not just making things look good. I care about real problems (sorry Juicero) that require a creative solution.

Great content - without content there is no design, design is just a way of presenting content. Great design starts with great content, not the other way around.

Wireframing and Usability testing - Design is a pyramid (not an upside down one), it starts with a solid base. Before something can look beautiful, it has to work. I try as early as possible to find out if my designs work. I don't make them beautiful until they do.

Scaleable Design - Design should not just be beautiful, but scalable and repeatable, allowing you to design at the speed of thought and cut down on your development costs.

Accessible Design - According to the World Health Organisation, 1 billion people in the world have some form of disability. With this in mind, design should be enjoyed by all people, not just those with great eyesight but also those that have none at all! I design with my users in mind and not just what looks good. I do things like using accessible contrast ratios in my designs as well as writing proper copy and tagging images to allow users that can't see to enjoy the experiences that those privileged with eyesight can.